Nego Bala, was born and raised in Boca do Lixo, São Paulo, with limited opportunities. He lived on the streets, giving in to paths that looked closer and more attractive, a life of crime, but found in music his way of freedom. Half of Da Boca do Lixo tracks were composed while incarcerated at the ages of 11 and 19 years old. The desire to release a full album gave him the strength to keep dreaming of a better future, even in the darkest of times.
The short film is based on Nego Bala’s life, who, at age 11, wrote the lyrics for the song Sonho (Dream) during his first time at a juvenile detention centre. With a sensibility capable of transforming tragedy into poetry and knowledge, the film has the mission of inspiring others to never stop dreaming and showing that talent exists anywhere. What is lacking is equality in opportunities.
Role: Art Direction, Graphic Design
and Music Strategy Campaign
CD: Christiano Vellutini
Film Director: Douglas R. Bernardt
Motion: Daniel Ferro
Photo AD: Carol Ozzi
Producer: Stink Films
Agency: AKQA\Coala.LAB
